A small practice, run by people who answer their own messages.
Two senior consultants. One offer. Built deliberately — no account managers, no junior implementers, no retainer minimums. The people writing the proposal are the people doing the work.
Marcus Wilson — fifteen years in software, one platform of focus.
I started in IT systems and cybersecurity, the kind of work where you learn to read ticket queues like a doctor reads charts. Then in 2018 I picked up GoHighLevel for a side project and watched it eat my career.
Over the next several years I built and scaled implementations across home services, marketing agencies, and coaching practices. The pattern repeated: smart operators with sub-accounts that were 60% of what they should have been, paying agencies way too much for the privilege.
This practice exists because the choice between "ghosting Upwork freelancer" and "$3K/month agency takeover" is a false one. The third shape — senior, on-call, billed by the minute — is what serious operators actually want. I borrowed the operating model from a 25-year-old higher-ed consultancy that's been running it the whole time.
Kwame Casey — second chair, same standard.
Kwame is the second consultant on the practice. Same hourly rate, same Slack-first standard, same per-session invoice format. Marcus routes work to him based on bandwidth and fit — not seniority — so when Kwame shows up in your Slack channel, it means we think he's the right person for the job, not the cheaper one.
The "no rookie" promise is real. Both of us are senior practitioners. Neither of us is learning GHL on your dime. And we're being deliberate about adding a third — when we do, that person will meet the same bar.
The handful of opinions that shape how we work.
Every consultant should be senior
Junior consultants learn on someone's budget. We don't want to be that someone, and we don't want our clients to be either.
Charge for productive time only
Being on call has value, but it's not work. We don't bill for it. The retainer model exists because it's easier to invoice — not because it's more honest.
Slack > tickets, every time
The closest thing to having us as employees is a private Slack channel. Help desks introduce friction we'd rather not have between you and the work.
Specialization beats breadth
A generalist who works in five platforms can't recognize the pattern in your sub-account in the first ten minutes. We can. That's the whole product.
Estimate, then check in at the top
We tell you the range before we start. We stop at the top and ask if it's worth continuing. We don't silently overrun and surprise you on the invoice.
Real businesses publish real contact info
No tickets. No "send us a message" portal. The footer has Marcus's actual email address. Forms are how agencies hide.
Want to see if there's a fit?
Marcus takes every discovery call personally. 20 minutes, on the house, no qualification quiz.